Discover how leading manufacturers are implementing GS1 Digital Link standards to enhance product traceability and consumer engagement.
Executive Summary
The transition from traditional 1D barcodes to 2D codes (QR codes) powered by GS1 Digital Link is the most significant shift in retail since the invention of the barcode. This whitepaper guides you through the technical and operational steps required to make the switch.
Why the Shift?
- Consumer Demand: Shoppers want instant access to product ingredients, sourcing, and sustainability data.
- Regulatory Pressure: New laws (like the EU Digital Product Passport) require granular data accessibility.
- Point of Sale: 2D codes can now be scanned at checkout, eventually replacing the UPC/EAN.
Implementation Roadmap
Phase 1: Data Readiness
Ensure your master data is clean and accessible. You cannot link to data you don't have.
Phase 2: Packaging Updates
Redesign packaging to accommodate the 2D code while maintaining the legacy 1D barcode during the transition period (Sunrise 2027).
Ready to read the full Whitepaper?
Download the complete PDF for offline reading and sharing.
Download PDF